In the music world Gustavs Butelis or Gustavo became known to wider public in 1995, as he founded FACT, one of the first hip-hop music groups in Latvia. Through the years Gustavo has authored the music and lyrics of many songs, released four solo albums, and produced the Prāta Vētra (Brainstorm) 2008 album "Tur kaut kam ir jābūt".

Gustavo has also succeeded in other artforms, having in 2004 dubbed Shark Tale animation film into Latvian. Gustavo is one of the Karaliskais Improvizācijas Teātris (Royal Improvisation Theatre) members. Gustavo has received the annual Latvian Music Recording award five times.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)