Why Do Design Thinking Projects Fail? - Innovation Advice By AJ&Smart

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Jon was in Tokyo & in amongst a heavy ramen & alcohol consumption schedule he still found time to give us a classic rant on Design Thinking & its limitations.

Why is it that so many Design Thinking projects fail at large organisations? Why doesn't it stick? Design Thinking has had a huge positive influence on the entire product Design industry but something is not quite right with how it's being sold and implemented.

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Video Link: https://youtu.be/QSCdU60LZbc