New Media has been the new big thing in India that has been revolutionizing many sectors like education, government, banking, transport and so on. This video constitutes the first lecture is an initiation towards understanding the concept of New Media and its relevance. From understanding the Digital landscape existing in the country to the extent of Digital India, the campaign initiated by the government, this video covers the reasons for learning New Media. With the essence to provide a basic understanding of New Media, this video covers the meaning of New Media and how it is different from traditional Media. The video also contains the characteristics of New Media and advantages for using New Media. This topic is explained through recent examples and activities for better understanding. It also contains an assignment for the enrolled students for better learning.