Our next guest is Jeff Staple, a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. Jeff founded STAPLE DESIGN STUDIO, INC. in 1997, and has worked on creative projects with partners that include Adidas, Burton, ESPN, HBO, Kia Motors, Levi’s, LVMH, Microsoft, Nike Sony, Timberland, Uniqlo and others. Jeff also founded a now globally respected streetwear brand called STAPLE that uses the infamous “Pigeon” logo as its mascot. STAPLE is available in over 1,200 points of distribution worldwide. Jeff is also a well-regarded thought leader. He is the host of HYPEBEAST’s wildly popular podcast “The Business of HYPE” and is one of the most prominent teachers on Skillshare. He is also a frequent moderator, lecturer and keynote speaker at industry panels & corporate events. Jeff continues to expand his “Positive Social Contagion” worldwide going on two decades — and counting.