Cross-platform Measurement and Attribution |
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In this video, Google Product Managers walk you through fundamental concepts such as traffic source, cross-channel, and integration-specific dimensions, channel groups, Google Signals, User-ID, and Data Driven Attribution and the Advertiser Workspace.
0:06 Introduction 1:56 Agenda 3:22 Traffic Source Classification 10:03 Channel Groups 13:13 Google Signals 17:55 User ID 20:50 Attribution 27:18 Takeaways |