It's fair to say that 2020 has turned the music industry upside down and changed everything. Right now, live music is limited across the world and a lot of artists are losing where they get their main ROI, so have been looking into other avenues such as live-streamed events.

This isn't the only reason why touring may be in trouble come 2021.

Watch the full video and let me know your thoughts in the comments, I want to discuss this with you.

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Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. When I was 18, I was signed to a major label and at 23 I founded the world's largest set of music colleges, currently valued at $100m.

As a bassist, I've played on stage for artists such as Eric Clapton, Alanis Morrisette and Billy Cobham. I also own a management company and live agency, undertaking over 10,000 gigs a year.

On a fun side note, I've also previously broken two Guinness World Records (whilst at BIMM), one for the highest number of guitar pedals used in a sound and one for the largest guitar rig ever built!

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