Barriers to entry like: manufacturing, distribution, customer ignorance have eroded. To stand out, you must Zag—be radically different or fail to adapt. The days of Six Sigma are over. If you want to innovate, you have to design! There are two types of innovation—continuous refinement (which can lead to short term profits) or disruptive innovation.

In this Whiteboard Session Chris Do is going to talk about how you can create an innovate culture within your company. How can you filter through ideas that are going to have the highest impact? Why are Tesla and Netflix are innovative companies?

02:50 - True start
10:00 - What’re the differences between Efficiency and Innovation
14:00 - What are Six Sigmas
20:00 - We feel like we’re in the forest when we’re on the frontier of discovery. As our knowledge grows so does the perimeter of our ignorance
22:00 - What is the Power of 10 “jump the next curve”? This is what is and what it could be?
26:00 - Why Netflix is an innovative company?
33:00 - What is challenge response theory
35:00 - Don’t shortcut short term profit for long term innovation
36:00 - Why Tesla decided to do the Cybertruck
42:00 - Whoever fails the most wins
46:00 - Make small bets
48:00 - Double your failure rate to be successful
1:02:00 - Impact vs effort measure how to measure something
1:27:00 - It’s okay to stumble, as long you’re stumbling forward
1:30:00 - The four traits you need to have for innovation
1:42:00 - Recap

Books mentioned in this video:
The Designful Company - https://amzn.to/36yQBWx
Rework - https://amzn.to/2uJs1oo
The Power of Self Confidence - https://amzn.to/36CEMhU
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Cinematography– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Ricky Lucas, Jona Garcia, Stewart Schuster, Mark Contreras,
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne