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Episode 570: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) go through Sam’s journey of launching his company Hampton. It’s a step by step walkthrough of what went right and what went wrong.
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Show Notes:
(00:00) Intro - A radically transparent look inside Hampton launch.
(2:32) Idea #1: Short-term rental crew (failed)
(3:32) Idea #2: Community of truckers (failed)
(4:23) Idea #3: Community for entrepreneurs
(5:48) Fail #3: V1, V2, V3 of Hampton
(8:00) Step 1: Research
(10:08) Step 2: Picking the right name
(12:05) Step 3: Hire a Branding Agency ($15K)
(14:12) Things Sam said no to
(17:12) Leverage the founder story
(20:18) Shaan's branding agency experience
(21:51) Shaan’s $25K Mistake: Hiring a "naming" agency
(25:57) Takeaways


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Links:
• Hampton Brand Inspiration doc: https://tinyurl.com/4uw5a9sv


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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd


My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano