For the release of his twelfth solo studio album, Magna Carta Holy Grail, hip hop megastar Jay Z partnered with Samsung to shake up the music industry and change the game.

Through the Magna Carta Holy Grail mobile app, a million free albums would be distributed exclusively to Samsung Galaxy users three days before the LP became available to the rest of the world.

The free app also featured behind-the-scenes video content of Jay Z and his collaborators in the studio, and allowed users to unlock never before seen track lyrics through social sharing.