Disclaimer: Had to remove a small bit of footage in middle due to copyright between 34:42 and 35:05. The dialogue said in this segment is as follows.

"But the beginnings of the Straitjacket Fits were in 1978, when lead singer Shayne Carter, only 15 years old, formed his first band the Bored Games."

This documentary is from 2002 and it tells the story of the acclaimed New Zealand Indie label Flying Nun Records, famous for releasing many important records in the genre of the "Dunedin Sound".

This documentary gives a history of how the label was founded and how it developed over time, with interviews from key figures like founder Roger Shepherd and musician Chris Knox. It also gives profiles into a few of the major artists on the label that helped define the label's legacy as an important label in indie rock.

Also featured in the documentary are members of the Chills, the Verlaines, Straitjacket Fits, Pavement's Stephen Malkmus, and many more.