Duncan Wardle believes everyone is creative but that it's getting harder to convince people of that. On the TEDxAUK stage, he talks about the importance of creativity and why it will be the one core human element to compete in a world that is becoming automated faster than we can think.


Duncan Wardle is the former Head of Innovation & Creativity at Disney and founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the startup, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. Duncan Wardle is the founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the start-up, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House, and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx