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Online video marketing is big business. By this year - 2013, Cisco and YouTube say that 90% of all traffic will stem from video. With video consumption jumping 60% in the last year alone (comScore) smart business owners have stopped asking, "why use video?" Instead, they're asking "how can I incorporate video into every aspect of my business?"

The huge buzz over video really came about because of Google, who purchased YouTube in 2006, for $1.65bn. It has been promoting online video as a search engine tool ever since. In 2012 it has become a critical part in how we all consume information and just to illustrate this point, YouTube receives 4 billion views each day! In fact, online video is even at the forefront of traditional media like print and television.

Gone are the days of thinking of online video as a source for "how-to" videos. Today, we're able to view pretty much everything on video -- from how-to's, the world's sillies pranks/stunts etc. to the latest news, politicians' speeches and even CEOs' annual reports. As a result, marketers, public relations professionals and business owners have to learn even more new skills and thinking. They also have to determine the size of their investment and quality of production based on their target audience and business objectives, as video can now be created to meet the needs of almost any budget.

So how can you leverage the benefits of online video?

1. Start using online video right now! Remember the old saying "a picture is worth 1,000 words? Well video is worth 10,000! The best way to leverage off video is by telling a story and engaging your viewer's emotions. Identify that one thing that will strike a cord with your audience. Think about what interests them and makes them feel connected - to you and your brand. This is where you can get creative too. There are some great cameras and editing tools out there that help you captivate and hold the attention of your audience.

2. Agree objectives as that will determine your budget and strategy. Decide how and what your video will be used for and what your goals and objectives are. Typical goals tend to be for traffic, ranking, branding and sales. However, video can be used for so much more.

3. Budget. If you don't have a large budget don't worry - you still can achieve a lot.

4. Marketing strategy. You'll need to think about where you will host your videos e.g. on a website, on a social media platform like Facebook, Google+, Linkedin and Pinterest, or on an online video platform - YouTube, Vimeo, Viddler etc.

5. Know your audience and communicate and engage with them in a way that's appropriate. The easiest way to do this (and cheapest) is through language and style. Stay away from autocues if you can. And remember videos that have humour and informality are great. Aim for is something that looks professional, but makes you appear approachable and always seek to educate, entertain and inform.

6. Trust the experts and hire professionals if you need to. They are available for high production quality, ranking or sales conversion.

7. Capitalize on social media - share and promote your video on social media platform - with your social media community (Facebook, Twitter, Google+, Linkedin, Pinterest and others).

8. Optimize for search engines - host your video on YouTube as it's the #1 place people watch video and the #2 search engine. It will drive traffic, grow your audience, and enhance search results like there's no tomorrow!

9. Measure results to determine your videos effectiveness. To do this, you'll need to use analytics and both YouTube and Google have free services. Facebook Insights provides good analysis too.

Thank you for taking the time to watch my video. I hope you've found the content useful for your business. In the comments below, tell me how you're doing with marketing your business or brand online through video and what your biggest frustration or challenge is with it. Let me know if you have any more top tips for online video and what action you'll take as a result of reading this post too. I'd love to hear.

The full blog can be found here: http://jane-frankland.com/the-secret-way-to-get-traffic-and-sales-in-half-the-time

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