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Google Ads call campaigns are specifically designed to drive inbound phone calls to your business.

To create a call campaign:

Set up call conversion tracking in your Google Ads account to track phone calls generated.
Create a new search campaign and select "Calls" as the campaign type when prompted.
Set the campaign to "Call only" to serve call-focused text ads without any landing page links.
Add your phone number to call extensions and enable them at the ad group or campaign level.
Write compelling ad copy focused on driving calls using action phrases like "Call now!" or "Speak to our agents."
Target keywords and audiences likely to have high intent to call your business.
Best practices:

Use call tracking software to gather insights on call volume, duration, etc.
Train your call center representatives to convert call leads effectively.
Optimize ads for best call performance not just click volume.
Analyze call data frequently and make optimizations to improve conversions.
Test ad variations, extensions, landing pages, keywords to maximize calls.
Monitor keyword and ad relevance closely to achieve a high call rate.
With strategic implementation focused on generating quality calls, Google Ads call campaigns can become a valuable source of leads for businesses.

Different Google Ads Campaign Types: https://surfsideppc.com/google-ads-campaign-types/