To be a doctor - you must understand both the hearts : one being the actual biological heart pumping blood day in and day out. The other involves a child’s innocent sketch of the very same heart. Running a healthcare business is different than running just about any business. For starters, you don’t have customers. You have patients. There are a number of reasons why Dr. AK Singh thinks it’s important to rethink your language and try to expand your patient base, not your customer base. In the preceding decades a new perspective on the role of patients in the health-care system has gained ground, considering patients not merely as "suffering persons" but additionally as "customers". The speaker, however, tends to disagree with this approach because of the economic connotation of the term customer. However, life is our most valuable asset, not comparable to food or any other asset. A patient deserves to be treated, not as a client or a consumer, but as a person.

Director at MIND, Senior Consultant & Head of Neurosurgery Department at Max Super Speciality Hospital (Dehradun), Dr. AK Singh is considered as the Pioneer of Trans-Sphenoidal Surgery in India. With the talk Indian Healthcare System: We're missing the point, he has meticulously compared India’s broken healthcare system with that of the States’ pre- and post-COVID. He has patiently put his point forward for the much-deserving recognition of neurosurgery and the significance of the not-so glamorous doctor’s field. He was all yes for the kind ones - who genuinely believe in saving lives while treating patients as patients and not some money-making machines. One hell of an orator- his points are welcoming of the current lot of doctors and trainers.
Director MIND, Senior Consultant & Head Neurology at Max Super Specialty Hospital, Dehradun This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx