You learn many things in school, but learning how to learn is often forgotten. Neuroscientist and 4 time Guinness World Record Holder for Memory Dr. Boris Nikolai Konrad believes in a World, where students are passionate about learning and believe memorization is fun and easy. In his TEDtalk he answers the question "How does memory work?" and explains how to improve memory by using your brain the way it is meant to be used. Dr. Boris Nikolai Konrad is a Guinness World Record holder for memory, a neuroscientist, an author, and an international expert on memory improvement. He teaches memory techniques anyone can employ to achieve outstanding memory performances. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx