While many have this desire for greater meaning, purpose and impact, the “how” isn’t always aligned with their own “why.”

The traditional approach to charitable giving and corporate philanthropy programs is often times limited and narrow. As a result, it doesn’t enable individuals in an organization to truly fulfill their personal “goodness” goals, nor does it allow for a company to tap into their employees passion to support a higher order purpose. So how do companies tap into that innate need they have while also translating that into something bigger?

Bryan de Lottinville, Founder and CEO of Benevity, is a self-described “recovering lawyer” who found his higher purpose by changing the way companies can do well by doing good. And that involves harnessing the power of individuals and the small actions they collectively take.



In this episode Bryan shares:

-What led him to make that career pivot and start his goodness platform.

-The challenges with the existing model around charitable giving and corporate philanthropy.

-The importance of shifting the why around giving and corporate social responsibility to be sustainable and personal.

-The benefit of enabling the power of one to create that ongoing iterative contribution, which can now be done through technology



Learn more, and find the complete show notes, at http://strategicmomentum.co/episodes/61



Resources:

-Connect with Bryan by email

-Benevity Website

-Benevity Twitter



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Strategic Momentum is produced by Crate Media