What’s the best way to handle a crisis in business? Dig into how different strategies can work when faced with an ethical dilemma.

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You founded a company that manufactures meatless burgers that are sold in stores worldwide. But you’ve recently received awful news: three people in one city died after eating your burgers. A criminal has injected poison into your product! The deaths are headline news and sales have plummeted. How do you deal with the crisis? George Siedel and Christine Ladwig explore the different strategies of this ethical dilemma.

Lesson by George Siedel and Christine Ladwig, directed by Patrick Smith.

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View full lesson: https://ed.ted.com/lessons/ethical-dilemma-the-burger-murders-george-siedel-and-christine-ladwig

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