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Welcome to another exciting episode of All About HR! This is the series for HR Professionals and business leaders who want to future-proof their organization and learn about the latest trends & insights from industry experts, CHROs, and thought leaders. 🚀

Why is employee journey analytics important for successful companies? 🔎 In this episode of All About HR season 2, we talk with Kevin Campbell — Employee Experience Scientist @ Qualtrics — about how you can create a great employee experience using data. 📈

Kevin is an experienced people scientist who helps organizations acquire, train, and retain their most valuable asset — their people. 💪

In this episode, we’ll discuss:

📍 What Employee Journeys Analytics is
📍 How to get started with Employee Journey Analytics in 5 steps
📍 HR & Employee Journey Analytics: Key skills every HR professional needs

0:00 - Introduction
2:57 - What is Employee Journey Analytics exactly?
4:49 - Why Employee Journey Analytics is important in today’s world of work
6:47 - How to ensure data collection without drowning people in surveys
7:56 - Embedding feedback in the flow of the experience
11:57 - How to determine which aspects of the employee journey are most important
14:48 - The role of frontline workers in employee journey analytics
17:30 - How to get started with employee journey analytics in 5 steps
19:40 - Being intentional about the hypotheses you’re going to build
24:30 - HR and employee journey analytics: important skills to have
25:52 - A need for data savvy and people savvy
26:43 - What role does automation play in EX?
29:03 - Where to start
30:56 - A big myth about why people leave companies
33:39 - The biggest cliché about HR is that HR is separate from the business

Watch the full episode to discover how you can leverage analytics to increase engagement, improve retention, and help your business win in today’s marketplace! 🏆

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