Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. We are back with another episode of The Systems Dialogue featuring Babar Usmani (Head of Design Transformation and Strategy, Systems Limited) who explains Design Thinking, from a human point of view with what is technologically feasible and economically viable.

Leave your thoughts in the comments below.

Case Studies Mentioned:

Design Thinking into Products 

Nike https://www.dukece.com/insights/how-nike-uses-design-thinking-develop-talent/ 

Apple https://www.designorate.com/design-thinking-case-study-innovation-at-apple/ 

Live in Jony Ive’s world 

Jony Ive https://www.newyorker.com/culture/dept-of-design/for-better-and-worse-we-live-in-jony-ives-world 

Indra Nooyi Turned Design Thinking Into Strategy 

Pepsi

https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy 

https://www.nytimes.com/2018/08/06/business/indra-nooyi-pepsi.html 

Mckinsey & Company Design Driven Culture 

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/building-a-design-driven-culture 

Satya Nadella Growth Mindset (Microsoft) 

https://knowledge.wharton.upenn.edu/article/microsofts-ceo-on-how-empathy-sparks-innovation/