In this webinar we look at the what you need to get right in your digital activity in 2021 to ensure you convert browsers into visitors.

Here is what we will cover during the webinar:
1. Draw on the insights VisitScotland has gathered about pre-booking online visitor journeys and how they can help your business
2. Get your business visible online with the right content, at the right time, on the right platform.
3. Assess the quality of your online presence and know if you reach your intended audience.
4. Learn how to create and use your database, social platforms, and manage your online reputation.
5. Become confident knowing that you are making the most of your digital marketing.