Why is it easier for men to divide household responsibilities with each other, but not with their wives? 83% women feel that men don’t see women as equal when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of 'Share The Load' to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad

Ad Agency: BBDO India
Brand: Ariel India
Year: 2022