So much content, so many languages!

When adding support for a new geography or language, how deep do you go?
- Localize every single help file, marketing page, tutorial video ... or something less than that?
- Who gets to decide and what's their process for doing so?

This GALA session shares best practices and frameworks for making these decisions, collected from several content strategists at leading companies. Speaker Daniel Foster asked the tough questions so you don't have to!

For more information on GALA: https://www.gala-global.org/

For more content on localization matters: https://www.gala-global.org/knowledge-center/professional-development

Chapters
00:03 Intro
02:33 Sources
07:00 Define a global market strategy
15:00 Expanding to a new market
19:31 Define a core set of content
23:28 Match localization quality to needs
34.00 Measuring success
40:50 Key Takeaways

Speaker: Daniel Foster is Strategy lead for Snagit. He loves discovering new needs in the market and brainstorming ways they could be addressed through technology.

#content #localization #globalization #ContentStrategy #ContentLocalization