Crossing Borders EP 6: Pierre-Antoine of STid

In this episode, Stephanie sits down with STid’s VP of Global Sales, Pierre-Antoine.

During the conversation, Stephanie and Pierre discuss:
• Pierre’s background
• Some background on STid
• STid’s difficulties of expanding into the US
• The decision that made US expansion possible
• How STid works with US Manufacturers
• Making readers that are compatible with all OEM systems
• What STid had to do before expanding into the US
• The challenge of reaching the US market without a physical location in the company
• The challenges STid has faced in the US market
• The service and expectations challenges and differences in the US and Europe
• Some ways in which STid has overcome their challenges of “Crossing Borders”

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