IT experts have never been more in demand than today. But computers aren’t for girls, are they? Although everyone should be mobilized, somehow women appear not to be interested in technology. How come? Which mechanisms are in place that prevent women from pursuing such careers? This talk looks beyond the seemingly obvious and explores the multitude of factors that stretch from the mini-me effect over the confidence gap to implicit biases. | Visit www.fh-ooe.at/campus-hagenberg/studiengaenge/bachelor/design-of-digital-products Martina Gaisch is professor and runs the Bachelor program “Design of Digital Products” at the FH Upper Austria in Hagenberg. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx