In this video we’re going to cover some of the trouble Apple’s had with their iPhone XR. Because the company expected it to be one of the best selling iPhone models of all time, but it’s become clear that isn’t the case at all. And Apple has been moving very aggressively to remedy the lack of demand.

Now before the iPhone XR and XS was introduced back in September, Apple was enjoying the tremendous success of their iPhone X, which helped catapult the company to a one trillion dollar valuation in August 2018. But there had been many criticisms of the iPhone X, one of the biggest being its high price. Because at one thousand dollars, it was the most expensive iPhone ever sold, and many analysts believed that would hinder sales of the model. But Apple proved them wrong, selling more iPhones in 2017 than the year before.

So when it came to the iPhone XS and XR, Apple assumed they had a winning combination on their hands. Especially since they were offering a budget iPhone that featured an even larger edge to edge display than the X. And it came in colors! So why on earth would the affordable, attractive, feature-filled iPhone XR not sell like hotcakes? Well, there has to be at least one reason, because to Apple’s surprise, the XR didn’t perform as well as they’d expected.