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If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to?

Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fitness business, and he lays out his experiences and what you can take away from it all and apply in your own journey, whether you’re just starting out or looking to grow your strength studio.

In this episode, we cover so much: from how to use personal experiences in your business effectively, to managing injuries, to what it means to really understand the nature of personal training. Bill talks about navigating challenges, training techniques and equipment, and how the industry has changed over the years.

📝 Full show notes ➡ https://highintensitybusiness.com/?p=13643

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Time Stamps:

00:00 - Intro
02:53 - Bill DeSimone’s 40-year journey in personal training
10:51 - 3 Big Lessons Bill has for personal trainers
19:11 - Arthur Jones’ writing in Sports Journals VS Muscle Magazines in the 70s
21:11 - Bill on switching industries and the usefulness of higher education pathways
28:12 - Learning from seemingly disparate experiences and using these effectively
39:12 - Bill’s experiences with injuries, recovery, and key takeaways
47:47 - Bodybuilding in popular culture in the 70s versus today’s perceptions
55:38 - The Sports Training Institute and training with Nautilus machines
01:04:22 - Where all the fitness clubs in Manhattan came from and Celebrity Clients
01:16:16 - What it really means to be a Personal Trainer – Bill’s key lessons
01:23:02 - Bill on doing presentations about strength training and biomechanics
01:24:31 - Bill’s Advice for those who want to become personal trainers