In this episode, I talked with Erik Koenig, President and Chief Strategist of SeQuel Response, and Chris Hofmann, VP of Digital Services. SeQuel Response is a direct response marketing agency that helps businesses accelerate their growth with “front-to-back” direct mail services as well as digital services.

Timecodes:
0:00 - Intro
0:50 - Erik’s origin story - how he came to be involved in direct mail
4:08 - Chris’ origin story - how he came to be involved in direct mail
7:02 - The services SeQuel offers to marketers
9:02 - Direct mail value proposition
18:11 - Testing essentials for marketers
22:05 - The most important element for success in the prospecting campaigns
26:47 - What digital integration means in today's marketing picture
31:08 - How can marketers generally track performance of a multi-channel campaign success?
39:09 - What about the future of the direct mail industry as a whole?
43:33 - How can people find out more about SeQuel Response

Check out: https://www.sequeldm.com/

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