Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context. It's okay to be polarizing. It means people care. This and so much more!

What's the key to successfully branding the world's most iconic brands like Coca Cola, Airbnb, Nike and vitaminwater? Let the expert behind their campaigns tell you.

Want more? You can watch the entire livestream w/ Brian here:
https://youtu.be/EGZG-tGlFEw

We Are Collins:
https://www.wearecollins.com

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Editor– Elle Money
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.