Poke The Box : Condensed & Animated Video Book by Seth Godin | Guidebook for Outsiders
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Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new

We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.

We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.

We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow.

So why are we surprised when it all falls apart?

Let's Learn from one of the Great Marketing Guru of our time Seth Godin.
Seth W. Godin is an American author and former dot com business executive.
Seth Godin is the author of over 25 books, including The Encyclopedia of Fictional People (April 1996). Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseler. Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.

If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 25 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing. “The word marketing should mean ‘What do we call it when we make something people want?’ ” he says. That’ll become increasingly important as 2019 brings more digital noise. His challenge: Be relevant, not loud.

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