Broken link building is a process that involves identifying web pages with broken links and using those to build backlinks for your website. Broken links are often found on sites that have gone offline or been hacked, but they can also be caused by errors in coding from the site owner's end. The significance of this strategy has increased over time as search engines now penalize websites if too many outbound hyperlinks point away from their domain name (known as "link rot").

Link building is a time-consuming process that differs from SEO and can be difficult to manage. A broken link usually happens when an affiliate website forgets about its other content, moves the page, or otherwise changes it in some way that breaks its connection with another related site's hyperlink system. The price of any business depends on how well they are able to advertise online through links on websites across different industries and sectors like social media sites such as Facebook or Twitter for example where users have personal profiles which companies may use pay per click ads campaigns by bidding against competitors' adverts until one company outbids them all so then they get more traffic than others to do who don't spend money advertising there.

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