The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Especially if you're managing a fund or looking to start your own investment fund, persuasion is critical when trying to onboard new investors and signing new deals. It's the difference between a successful and non-successful fund.

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ABOUT BRIDGER PENNINGTON

Bridget is the founder of Black Bridge Capital. A privately run debt fund that has done over 142 deals in 38 states over the last 18 months

Instagram: https://www.instagram.com/bridger_pennington/