Google Adwords Tutorials for Beginners - Lesson 1 highlights https://youtu.be/zeju7y_4evo useful insights for PPC Advertising using Google AdWords. Latest Google Ads how-tos can be found here:
https://support.google.com/google-ads/answer/6146252

8 steps to prepare your campaign for success
https://support.google.com/google-ads/answer/10498850