Many of us are ‘Designers’, whether we identify as such or not, if we have input or decision making in policies programs or projects that affect the lives of others.

Is there a fundamental flaw in the process most designers or decision makers follow?

Kelly Ann suggests that for many there is, and explains what you can do about it to deliver more effective outcomes.

The theme of TEDx Ruakura 2016 was Morphosis.

Kelly Ann Cunningham is the Service Designer and Coach for Social Good at Innovate Change Ltd.

A passionate advocate of co-creation, participatory design, and the shared delivery of services and initiatives for social good, Kelly Ann’s roots can be found in design innovation and cultural anthropology.

She has worked across a diverse range of business and social challenges, including youth development, bullying prevention and child protection, to positive parenting, pacific health, and organisational design.

Her work has spanned across diverse sectors: social services, agriculture, and the financial, telecommunications, and retail industries.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx