Suzanne de Treville is Professor of Operations Management at HEC at the University of Lausanne, her primary research areas fall in the intersection of supply-chain management and quantitative finance. In her talk, Suzanne puts an accent on the economic value of responsiveness in supply chain management. Suzanne is a professor at the University of Lausanne, where she teaches supply chain optimization and innovation, an area that has been heavily disturbed by the covid-19 pandemic. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx