Globalization has failed. Income inequality has exploded. COVID hasn’t disappeared yet. And War is at the gate. What can be done in your neighborhood, in your city? We learn the lessons of regeneration from Palermo, Sicily – and the upcoming book by Christian Sarkar, Philip Kotler, and Enrico Foglia.

Christian Sarkar is an author, entrepreneur, artist, and consultant. He is the editor of The Marketing Journal, an online publication that focuses on insights and new practices of marketing. He is also involved in numerous non-profit and public-education projects, including The Wicked7 Project, ActivistBrands.com, FIXCapitalism.com, and the $300 House Project. In 2021, Christian was included in the Thinkers50 Radar of Global Management Thinkers primarily for his work on brand activism.

Christian is the co-author of two books: “Regenerative Marketing: The Future of Community” (2022), which he co-wrote with Philip Kotler and Enrico Foglia, and “Brand Activism: From Purpose to Action” (2018), co-written with Philip Kotler.

Along with Philip Kotler and Enrico Foglia, Christian also co-founded the Regenerative Marketing Institute, which is about nurturing communities and building local prosperity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx