My final creative thesis for Barrett, The Honors College at Arizona State University. Big thanks to my director Xiaodan Dong and committee member Monika Lisjak for guiding me along this process and being so supportive throughout my research endeavors. They were huge proponents for this project since day one and I couldn't have asked for a better committee!

0:00 - Introduction
0:53 - History of K-Pop
1:46 - What is an Idol?
3:21 - Who are BTS?
6:05 - Market Segmentation
8:51 - Product
11:16 - Promotion
15:54 - Price
23:08 - Place
23:58 - Processes
24:56 - Physical Evidence
26:38 - People
29:56 - Parasocial and Psychological Factors
35:52 - Recommendations
37:37 - Final Words

References
#ENDviolence with BTS. UNICEF. (n.d.). Retrieved November 28, 2021, from
https://www.unicef.org/end-violence/kind-notes

BANGTANTV's YouTube Stats (summary profile) - socialblade. Social Blade. (n.d.). Retrieved
January 29, 2022, from https://socialblade.com/youtube/user/bangtantv

BBC Radio 1. (2018). Bts Exclusive Interview #BTSonBBCR1. YouTube.com. Retrieved October
20, 2021, from https://www.youtube.com/watch?v=oRSVrtKph_k&t=183s.

BTS Concert History. BTS Concert & Tour History (Updated for 2022) | Concert Archives.
(n.d.). Retrieved February 28, 2022, from https://www.concertarchives.org/bands/bts

BTS. Billboard. (n.d.). Retrieved 2022, from https://www.billboard.com/artist/bts/

BTS. Billboard. (n.d.). Retrieved January 28, 2022, from https://www.billboard.com/artist/bts/

Curry, D. (2022, January 11). Music Streaming App Revenue and Usage Statistics (2022).
Business of Apps. Retrieved April 6, 2022, from
https://www.businessofapps.com/data/music-streaming-market/

Discography: BTS: Bighit Music. Artists. (n.d.). Retrieved November 28, 2021, from
https://ibighit.com/bts/eng/discography/

Gifford, S. (2020, June 18). K-pop group BTS breaks online viewership record with $18M in
ticket sales. nydailynews.com. Retrieved October 28, 2021, from
https://www.nydailynews.com/snyde/ny-bts-breaks-record-20200618-jjuyexe4o5ddbcynj
p7xcp2oaa-story.html
26

Grover, C., & Ciocirlea, R. (n.d.). 2020 results. BTS ARMY CENSUS. Retrieved January 28,
2022, from https://www.btsarmycensus.com/2020-results

Hameed, A. (2021, October 20). Parasocial relationship – meaning, origin, & examples |
dictionary.com. Dictionary.com. Retrieved February 28, 2022, from
https://www.dictionary.com/e/tech-science/parasocial-relationship/

Jin, M.-J. (2021, June 23). McDonald's sells 1.2 million BTS Nugget Meals. Korea joongAng
Daily. Retrieved January 28, 2022, from
https://koreajoongangdaily.joins.com/2021/06/23/business/industry/bts-bts-meal-mcdonal
ds/20210623172500624.html

Marr, B. (2021, September 21). ABBA's virtual concert, the metaverse and the future of
entertainment. Forbes. Retrieved November 28, 2021, from
https://www.forbes.com/sites/bernardmarr/2021/09/06/abbas-virtual-concert-the-metavers
e-and-the-future-of-entertainment/?sh=3a9e9ed96844

Mohsin, M. (2022, January 21). 10 tiktok statistics you need to know in 2021 [march data].

Oberlo. Retrieved November 28, 2021, from https://www.oberlo.ca/blog/tiktok-statistics

Oh, C. Y., & Lee, S. (2021, September 14). South Korean President appoints BTS as special
envoys before their visit to the UN. ABC News. Retrieved January 28, 2022, from
https://abcnews.go.com/International/south-korean-president-appoints-bts-special-envoys
-visit/story?id=80006773

Shadow, W. (2022, January 22). The "BTS Effect" on South Korea's economy, industry and
culture. Medium. Retrieved November 28, 2021, from
27
https://shadow-twts.medium.com/the-bts-effect-on-south-koreas-economy-industry-and-c
ulture-975e8933da56

Suggitt, C. (2021, May 25). BTS single "butter" breaks five world records across YouTube and
Spotify. Guinness World Records. Retrieved January 28, 2022, from
https://www.guinnessworldrecords.com/news/2021/5/bts-single-butter-breaks-five-worldrecords-across-youtube-and-spotify-661556

Tirona, C. (2021, October 4). Through the years: BTS and their collaborations with foreign
artists. Metro.Style. Retrieved November 28, 2021, from
https://metro.style/people/celebrities/bts-collaborators-foreign-artists/31403

Twitter. (n.d.). BTS_official. Twitter. Retrieved January 28, 2022, from
https://twitter.com/bts_bighit

US BTS ARMY. (2022, March 22). BTS Endorsements and Brand Collaborations . US BTS
ARMY. Retrieved January 28, 2022, from https://www.usbtsarmy.com/bts-endorsements

When Bts Army from Korea tried to find U.S ARMYs @ Vidcon 2019. (2019). YouTube.com.
Retrieved February 20, 2022, from https://www.youtube.com/watch?v=6Ract6vL0LQ.

World Health Organization. (2021, November 17). Adolescent mental health. World Health
Organization. Retrieved February 28, 2022, from
https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health