Old Before I Die (Official Music Video)

The first single from 'Life Thru A Lens' entered the UK Chart at No. 2 at the end of April 1997, matching the peak position of Robbie's solo debut 'Freedom' the previous August. 'Old Before I Die' was also one of the first songs written for the album, with demos recorded at Crescent Moon Studios in Miami, Florida in October 1996, overseen by Robbie's co-writer Desmond Childs, who worked with Aerosmith, Bon Jovi and Cher (amongst others) during a particularly successful spell in the '80s and '90s.

A second writing partner was Eric Bazilian, a founding member of US Rock band The Hooters and co-writer of their December 1987 UK No. 22 single 'Satellite'.

The promo video for 'Old Before I Die' was directed by David Mould; his other high-profile video projects in 1997 included Texas 'Say What You Want', and Oasis 'Stand By Me'.

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