There are a few major components to a successful business with longevity. Identifying what solutions you will bring to the marketplace that actually solves a problem is very important. Once the feasibility for your solution is identified, creating the demand for that solution in a strategic way, to sustain your business model, is also very important. Finally once your business model is flourishing, in order to continue to drive demand, you will need to innovate and continue to introduce new variations of your product or service to your customers. Many business models deem this necessary but it can also be very costly and at times risky. So figuring out how to continue to best satisfy your customers and continue to innovate and to offer value is always going to be a key component of your business.

All the above mentioned components can be greatly aided by utilizing digital marketing platforms and strategically deploying digital marketing advertising.

I am going to provide specific examples on how to conduct a feasibility study for any start up by utilizing digital marketing platforms and ads, how to precisely identify your customer archetype, how to create/find demand for your product/service and how to scale most business models.

I will highlight specific examples on how powerful the proper usage of these ad platforms is when it comes to conducting feasibility studies for start up business, new product or service lines, and how to conduct consumer/customer archetype research and drive demand for your business model based on those findings.

I'm going to break down which ad platforms we have used and why. I will also break down how the advertising tests/experiments were set up using the scientific method. We will examine the variables and the constants in the test, the targeting parameters and the demographic behavior data. I'm going to break down the incremental findings and how the decision was made to choose the winning product and how it was scaled.
Title of Presentation: How has our Species Evolution Affect our Creation & Consumption of Music

Matej Harangozo is an experienced, award winning entrepreneur, innovative technologist & leading web/software systems visionary. He has been a driver of innovation & strategy while being instrumental in the development of cutting-edge platforms & automation protocols within his ventures.

He has experience in growing companies in the real-estate, guerilla marketing & energy efficiency sectors. Currently he's the Co-Owner & Managing Partner of Codaemon, an E-Commerce Solutions Provider, & Founder of Open Source Entertainment, a Music Business Incubator. The music industry has been a quest for Matej since high school & he has created a successful business model conducive to this industry.
Matej's unique upbringing in Eastern Europe & being a US immigrant has shaped his unique outlook on business, innovation, history & culture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx