Why is it a bad idea to bill hourly? How can you make more money and work less? How hourly billing limits the growth of your business. How hourly billing damages your relationships with clients. How does value pricing work? How does value pricing differs from hourly billing? How to start the transition from hourly billing to value pricing.

Never charge an overage again. Never justify your price.

Jonathan Stark is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.

Find more on Jonathan:
Hourly Billing Is Nuts
https://jonathanstark.com/
@jonathanstark

Value Pricing Bootcamp:
http://valuepricingbootcamp.com

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2:23 Ridding the World of Hourly Based Pricing
5:58 Transitioning from hourly
7:48 Former Boss
11:29 Going Solo w/ Value Based Pricing
12:29 Jonathan Pricing Clients
14:25 The Why Conversation
17:08 Confirm they need you
18:34 How to Price
20:20 Set the Boundaries
23:19 Mindset
26:44 Profits
29:04 Calculating Costs
36:50 Keep Asking Why
42:02 Value Pricing VS Retainer
43:42 Retainer
44:50 Time Vampires
47:42 Value Based Client Factors
49:47 The Gate Keeper
53:53 Guarantees
57:27 Pricing Tier Process
1:01:30 Professional Courtesy
1:05:09 Jonathan's Disaster Story
1:08:18 Transitioning to Value Based Pricing
1:11:10 Buying with Emotion
1:12:20 Jonathan's Rate
1:13:00 Most Expensive Option
1:13:52 Jonathan's Guarantees
1:16:39 Summary
1:20:13 Spotting a Time Vampire


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