Check out my Google Ads bidding strategy for new campaigns. I go over different smart bidding strategies and best practices when you launch a brand new search campaign. Performance Max only allows you to use Maximize Conversions or Maximize Conversion Value.

These would be my Google Ads Bid Strategies best practices. I go over the Target CPA bid strategy, the Target ROAS bid strategy, maximize conversions, and maximize conversion value bidding strategy in Google AdWords.

Helpful Videos:

Google Ads Bidding Strategies 2023 - Best Practices for Your Google Ads Bid Strategy: https://www.youtube.com/watch?v=m00yi-f_9Gg

Google Ads Bidding Strategies Guide & Best Practices: https://www.youtube.com/watch?v=mava4kCmVQ8

Google Ads Keyword Research: https://www.youtube.com/watch?v=d-rUP5TKoW4

4 Google Ads Smart Bidding Strategies: https://www.youtube.com/watch?v=K3KeRKOoKtc