Growth, marketing, branding & recruitment with Russ Perry from Design Pickle |
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This episode is a discussion with Russ Perry, CEO and founder of Design Pickle - the world's #1 unlimited graphic design service. We talk about growth, marketing, branding and recruitment (and everything in between).
SHOWNOTES 00:00:38 Russ’ Introduction to the Growth Manifesto Podcast 00:01:44 Why Design Pickle? 00:04:07 The initial success of Design Pickle 00:06:23 Russ talks about putting a face to the brand of Design Pickle 00:08:15 How do you measure how the brand affects the rest of the business? 00:11:23 Has Design Pickle changed their direct-response approach as a company after growing bigger? 00:13:27 How do you assess the brand’s success? 00:17:43 How has Design Pickle’s marketing changed in the last 2 years compared to when you started? 00:19:48 How did Design Pickle make LinkedIn Ads work? 00:22:40 The different target personas that Design Pickle targets 00:23:54 Russ explains that the less steps we have for someone to learn or buy, the more successful our advertising will be 00:26:05 “If you don’t want to talk on the phone, you don’t have confidence in what you’re selling” 00:28:21 Russ’ approach to hiring people 00:31:33 Russ and Alex talk about their stories of grit from their old jobs 00:32:50 Open-ended writing questions are the best way to screen a volume of candidates 00:37:10 From a marketing team perspective, what are the roles that are critical to have in-house? 00:41:13 How does Russ approach competition? 00:43:41 You can’t copy the brand 00:46:56 How do you balance family and business life? 00:48:45 Russ’ main tip for managing your time and work-life balance 00:50:30 Quickfire questions with Russ Subscribe to our channel to get new content as soon as it's released https://www.youtube.com/c/GrowthManifestoPodcast ---- LINKS Russ Perry on LinkedIn https://www.linkedin.com/in/russperry/ Russ Perry’s Website https://russperry.co/ Design Pickle https://designpickle.com/ Thou Shall Prosper: Ten Commandments for Making Money https://www.amazon.com/Thou-Shall-Prosper-Commandments-Making/dp/0470485884 ---- The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers and entrepreneurs, and share inspiring stories of real people who have succeeded in the business world. Hosted by Alex Cleanthous. * Podcast: https://www.growthmanifesto.com/podcast/ * Instagram: https://www.instagram.com/webprofits/ * LinkedIn: https://www.linkedin.com/company/web-... * Facebook: https://www.facebook.com/Webprofits/ * Twitter: https://twitter.com/webprofits * Agency: https://www.webprofits.io |