In a new episode of the McCarthy Institute Series, we host a conversation with Uber's global director of brand and product marketing and the head of trademarks and domains. This fascinating conversation, moderated by McCarthy Institute Director David Franklyn, will explore how Uber's values have played a huge role in navigating the different challenges that have emerged in 2020. Meg Donovan and Rafa Gutierrez from Uber will discuss topics ranging from brand values in action, taking an active stance on mask-wearing, and Uber's role in racial injustice in the US.

Meg Donovan, Global Director, Brand and Product Marketing, joined Uber in 2014 as one of the first marketers. At the time, Uber was known mostly known as a black car service that had launched in ~50 cities worldwide. Since then, Meg has helped grow the business, global marketing organization, and brand into what it is today. Currently, Meg is responsible for leading Uber’s robust consumer product portfolio and the global masterbrand.

Rafa Gutiérrez, Legal Director at Uber, is the head of its global trademark, copyright, and domains practice groups. Rafa was Uber’s first in-house trademark attorney and has had the opportunity to develop and build Uber’s in-house trademark and domain systems and policies from the ground up. Rafa and his team manage Uber’s global trademark portfolio, handling matters relating to clearance, prosecution and enforcement (including anti-phishing and anti-counterfeiting). Rafa and his team are also responsible for establishing strategies, policies and procedures for the acquisition, transfer and use of the domains.

GGU Presents is Golden Gate University's web-based video programming showcasing a gamut of speakers and presentations from both within and outside GGU with a broad range of unique perspectives, talents, and stories.

Watch more GGU Presents videos here: http://www.ggu.edu/ggupresents

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