Earl Nightingale wrote and recorded the "Lead the Field" program in the early 1960s to help people recognize and “sow” the true seeds of success. It quickly became the biggest selling personal development program in the world. It has created more millionaires and launched more successful careers than any other program in history.

Bob Proctor was one of those success stories.

Bob went from barely having two nickels to rub together, to operating a vast, profitable business. Lead the Field impacted him so greatly, in fact, that he made the commitment to find a way to work with Earl Nightingale so that he could continue to learn from this master … and he worked with him for many years at the Nightingale Conant corporation.

A short time ago, Bob Proctor re-recorded Earl’s entire program, this time nearly doubling the course’s content by adding in hundreds of examples and weaving in lessons that he learned and taught over these last 60 years.

This lesson, "The Magic Word" is the first lesson in the program and one that Bob considers to be the most important lesson because it is all about Attitude. Attitude is one of those things that is vitally important and surprisingly simple, yet so incredibly misunderstood.

Listen to this lesson everyday for 30 days and let the ideas sink into your subconscious mind and watch how every area of your life begins to improve along with your attitude!

Loving this lesson? The Magic Word is just one of 12 wisdom-packed lessons in The New Lead The Field coaching program. Learn more about The New Lead The Field Coaching program on our website:

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