With a maelstrom of content choices flooding through everyone’s minds and fingertips, Alex Mahon and guests dive boldly into the content habits of the UK public. Using cutting edge research, they explore the motives behind our viewing preferences, whilst deciphering the seismic implications for our industry's future.

Chair
Alex Mahon, CEO, Channel 4

Speakers
Ronan Harris, President EMEA, Snap
Angela Jain, Director of Unscripted UK, ITV Studios
Lea Karam, Consulting Director, Behave, Total Media
Pedro Pina, Vice President, YouTube EMEA

The session was part of the RTS Cambridge Convention 2023, with Principal Sponsor Channel 4. The convention took place on 20th - 21st September at King's College, Cambridge.