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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Edited by Brad Heath: https://bradleyheath.com/

Check out Technology Connections, the guy who reviewed the toaster: https://youtu.be/1OfxlSG6q5Y?si=wxRrh9ScQ8q3k4vA

Check out TFLClassics, they do cool stuff with their Model T (and other cars): https://youtu.be/3FMNUpFhsz4?si=UDj4VFm7_0N1aySs


Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?

Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element

Works Cited: https://text.is/0K1Z