Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.

We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!

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Is TESLA'S CYBERTRUCK based on BLUE OCEAN STRATEGY?
► https://www.youtube.com/watch?v=EEq0LBGrqHY

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Have a great business or marketing book to recommend for a future video summary? Please mention it in the comments section below the video.

Video Chapters:
0:00 - Introduction to Blue Ocean Strategy
1:05 - Insight #1 - Escape The Bloody Red Ocean Of Competition
6:30 - Insight #2 - Reconstruct Buyer Value With The Strategy Canvas
11:45 - Insight #3 - Attract Non-Customers To Expand Your Blue Ocean
17:05 - Closing Thoughts on Blue Ocean Strategy

Content by Rick Kettner
Produced by Kyle Trienke