Did you know that the origin of the idea of innovation was born in Ancient Greece? Translated to today, the innovation of modern-day Greece is what makes the Hellenic startup ecosystem a beacon for all emerging tech markets. Global marketer and Greek startup champion Lucy Xu explores the Odyssey taking place now and examines the factors leading Greece home on its hero’s journey.

Lucy Xu is founder & owner of The Port, global marketing business that creates winning growth strategies for startups in Greece and the U.S., by exploring a unique thesis on the potential for innovation, cooperation, and expansion that exists between these markets. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx