Larry Ruvo, Senior Managing Director of Southern Wine and Spirits and Chairman and Founder of Keep Memory Alive, talks about his father, the motivation behind founding an outpatient clinic for brain disorders, partnering with Cleveland Clinic, and opening Cleveland Clinic Lou Ruvo Center for Brain Health in 2009. The center is a nonprofit, and its success depends on the community’s support. Learn more.

At Keep Memory Alive, we're committed to improving the lives of patients and their families as they navigate the extraordinary challenges of brain disorders. 100% of donations to Keep Memory Alive support Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas. www.keepmemoryalive.org

Cleveland Clinic Lou Ruvo Center for Brain Health provides state-of-the-art care for patients with Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, frontotemporal dementia, multiple system atrophy and multiple sclerosis. The center provides “patients first” care, support for caregivers and family members, and clinical trials to advance new therapies for neurological disorders. The Lou Ruvo Center for Brain Health advocates a patient-focused, multidisciplinary team approach to diagnosis and treatment, offering patients a complete continuum of care and integrated research opportunities. The facility, designed by Frank Gehry, houses a diagnostic center, social workers, MRI and PET/CT scans, physical therapy, clinical trials suite, and the Keep Memory Alive Event Center.

More information: www.clevelandclinic.org/brainhealth

We are located in Las Vegas, Nevada. Contact us:

To make a donation: 702-263-9797 or DonateNevada@ccf.org or www.keepmemoryalive.org/GiveLR
To make a medical appointment: 702-483-6000
To participate in a clinical trial: 855-LOU-RUVO or www.clevelandclinic.org/BrainHealthTrials
To attend a fundraising event: 702-263-9797 or specialevents@keepmemoryalive.org