Every tech reviewer seems to be publishing ‘I switched from the iPhone to the S23 Ultra’ videos, don’t they? Annoying, isn’t it? Well, in this video, I explain WHY we’re all doing this.

GET A PEEK BEHIND THE SCENES: 
📧 Sign up to my newsletter and receive a behind-the-scenes video from me every week: https://markellisreviews.ck.page/newsletter

JOIN MY SUBSTACK
📧 Free creator tips, weekly: https://markellis.substack.com

JOIN MY FREE MEDIUM WEBINARS
🎓 New dates added every month! Book here: https://geni.us/jFnPNZS

JOIN THE MEDIUM ACADEMY
🎓 I'm sharing ALL of my secrets for becoming a successful writer online. Find out more here: https://www.soloclub.online/academy

BECOME A PATRON (IF YOU’RE NOT ALREADY)!
I’ve built a brilliant community on Discord. Join it and gain loads more behind-the-scenes content by supporting me on Patreon. Free trial available here: https://www.patreon.com/markellisreviews

FOLLOW ME ON SOCIAL MEDIA
📸 Instagram (behind the scenes stuff): https://www.instagram.com/markellisreviews/
🐦 Twitter: https://twitter.com/mellisreviews

SOME OF MY FAVOURITE THINGS
As an Amazon Associate I earn from qualifying purchases. Some of the links below will direct you to the Amazon website.
➡️ CASEKOO Magic Stand iPhone cases (grab 10% off with code markellis10): https://casekoo.com/EeQBIn
➡️ 1Password (try it FREE + get 25% off your first year): https://geni.us/yBXf55
➡️ Paperlike for iPad mini (and all other iPads!): https://geni.us/bXXIO
➡️ Brain.fm (the BEST app for productivity - get 20% off with code markellis): https://geni.us/YIzf4c
➡️ Nord VPN (grab a risk-free 30-day money back guarantee): https://nordvpn.com/markellisvpn
➡️ TextExpander (get 20% off!): https://geni.us/Lqep 
➡️  IQUNIX F96 Coral Sea Wireless Mechanical Keyboard: https://geni.us/0WseMl
➡️  Benks AirPods Max stand with charger: https://geni.us/EINu 
➡️  Bose QC 45 noise-cancelling headphones: https://geni.us/VdMIIH 
➡️  Logitech MX Master 3 mouse: https://geni.us/pyoR 
➡️  AGPTEK USB-C Docking Station & Stand: https://geni.us/bsWRKs 
➡️  Kanto YU2 3 Inch 2-Way Powered Desktop Speakers: https://geni.us/Js1V
➡️  Kanto SUB8 8-inch Powered Subwoofer: https://geni.us/yzcQ
➡️  Grid Studio dismantled iPhone wall art: https://geni.us/GtfxlPl
➡️  Inateck Electronics Accessories Travel Bag Tech Organizer: https://geni.us/h42P1B 
➡️  Inateck Laptop Case Sleeve for 16” MacBook Pro: https://geni.us/MQRgC 

MY FREE ONLINE COURSES
🎬 Video editing basics in Final Cut Pro X (for YouTube success!): https://geni.us/QIfv8
💼 How to Find Your First Freelance Clients: https://geni.us/LuiNe 
📕 How to make money on Medium: https://geni.us/dD8Z6

LISTEN TO THE EIGHT OR SIXTEEN PODCAST
🎤 Apple Podcasts: https://podcasts.apple.com/podcast/eight-or-sixteen/id1567934849
🎤 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL21hcms1NmEvZmVlZC54bWw

🌍 My website: https://markellisreviews.com

READ ME
I write every day on Medium. Enjoy those words and many more from some of the best writers on the planet: https://markellisreviews.medium.com/membership (I earn a commission if you sign up via this referral). 

HIRE ME!
Voiceover work, help with your own YouTube strategy - get in touch! https://markellisreviews.com/hire-me/ 

WHAT IS THIS CHANNEL ALL ABOUT?
I have zero interest in deep spec dives or long-winded comparisons. I review laptops, smartphones, tablets, headphones and the latest tech based on real experience. I'll tell you how it'll make you feel, whether or not it's worth your time (and money) and help you find the tech you need to get stuff done.

WHO AM I?
I'm a UK-based freelance marketer and broke free of a regular job many years ago. Watch my videos to find the tech you need, without the jargon.

GET IN TOUCH
Email: mark@markellisreviews.com

Sponsorship opportunities: https://markellisreviews.com/sponsor/

Oh, and some of the links in this description are affiliate links from which I earn a small commission!

CHAPTERS
00:00 - Intro
02:00 - Switch baiting
03:40 - The power of clickbait
07:23 - The exception to the rule
08:36 - What’s the answer?