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How To Setup A Google Ads Smart Campaign

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Learn How To Setup A Google Ads Smart Campaign in a few minutes!

If you're a small business owner, entrepreneur or marketer then watch this video to learn how to drive more traffic from Google Ads.

This is a quick and easy setup and management process to run basic Google Local Smart Ads to drive calls, traffic, awareness or direction requests.

These ads allow for a quick setup process and are easy to manage using keyword groups, text+image ads, call to action and more.

STEPS:
1. Create or log into Google/Gmail account
2. Start from Google Business Profile or ads.google.com
3. Log into existing account if you have Google Ads already
4. Go to create new campaign
-- Custom campaign, smart campaign
5. Create and Name the Smart Campaign
6. Connect Your GMB Account
7. Choose Your Goal = Website Traffic, Phone Calls, Directions, Awareness
-- Each Goal has a separate type of add and CTA
8. Write You Ad Copy
- Headlines and descriptions with text, services, products, details, etc
- Make it eye catching and with call to actions (utilize all fields)
9. Verify the Ad Text & Phone Number
10. Choose Your Keyword Themes
- You cant choose exact keywords so use keyword categories
- Choose categories that best represent your products or services
11. Choose your geographic location targeting
- Cities, States, Countries, Zip Codes, Radius Areas, etc
12. Set Your Budget
- How much you want to spend per day
13. Add billing and credit card information
14. Name Your Campaign
15. Verify the entire ad and campaign settings
16. Approve and Publish
17. Then you can images and video
-- Use rectangular and square and logo images
-- Use short YT videos if awareness campaign
18. Setup Conversion Tracking for Website
-- Connect Google Analytics
19. Add negative keywords or review keywords weekly
-- When managing try updating negative keywords and ad text
20. Watch your budget and Conversions
-- Make changes and optimizations as needed

Thanks for watching and learning more about How To Setup A Google Ads Smart Campaign. This video shows how to create a new smart campaign and manage the campaign easily in minutes.

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